About Me
Hi! I'm Karen Tsafrir, the owner of KAREN & Co (neé Live Productions). Born in London, I have lived in the past, in NYC & Amsterdam and have been in Israel since 1980. (Yup do the maths.) I share my house in Israel with two very spoilt cats. (My kids have all flown the nest.)
I’m a romantic, a dreamer, a compulsive researcher, passionate event planner, kindle addict, spinning instructor, foodie, closet poet and world traveler.
I am detail oriented and will ask you loads of questions the first time we talk, so that I can really understand what your dream event is all about. And I will remain personally involved in all aspects of your event from concept to delivery. I like to think that I curate the days that change your lives.
So now that you know a little bit about me, let's begin the journey,
Step One: Contact me, WhatsApp works best
Step Two: We video chat or if you are around we meet
Step Three: You sign the dotted line...
Mazal Tov & KOOLOOLOO!
About the company
It all started in 2002, when my brother Jeremy of MUZIKA Show Band asked me to help him plan a wedding at the Tel Aviv Hilton. Jeremy, who is London based, had been asked to organise a small wedding in Tel Aviv and he roped me in to help. “Just need a florist, small band and photographers, I will come for the wedding,” he said. I had some event experience and wasn’t nervous. Two weeks before the wedding Jeremy called and said “by the way I am not coming – you will have to do the wedding by yourself.” The rest, as they say, is history.
The journey to your event is as important as the event itself. We have to have fun along the way. With that in mind, I am focused on giving the most personal service, with my personal touch. It's all about interacting with you one to one. I understand it's both the small details and the big picture that make each event unique and memorable.
We are a one stop shop for our discerning clientele who come to Israel from around the globe. We make the creation of an extraordinary event easy, curating the best vendor team for your event and using only Israel’s top professionals. We coordinate all aspects of the ceremony/party, arranging accommodation, travel, tourism and developing an event that everyone will remember.
Event planning is rarely a one off for me. For years my clients have felt that if they are schlepping their guests from around the world to Israel they need to host them in the fullest way. So we put together original travel itineraries around the ceremonies and parties. This part of my business has grown so much in recent years that many of my clients ask me to organise just a mission, incentive, conferences or tour, no celebration at all.
At the end of 2024 Live Productions underwent re-branding and Karen & Co was born.